Business Development Model: Targeting Profitable Customers

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Identifying the unique selling proposition and guarantee for your products and/or services and identifying your target market characteristics is imperative. Analysis and recommendations of your current and planned marketing and advertising campaigns including web-based marketing, direct mail, newsletters, repeat business strategies, TV and radio, fliers, company brochures, yellow pages, business cards, stationery and image. Improving your lead generation, follow up systems, revenue generation strategies, selling process and techniques, relationship and rapport building, questioning techniques, overcoming objections, and sales scripts.